During the month of January, ice arenas all over the United States promote ice skating. Open houses are held at most skating rinks. At these open houses, families get a chance to enjoy ice skating, receive complimentary skating lessons and skate rental, take part in on-ice games, and receive prizes. At some ice rinks, exhibitions or visits from skating celebrities take place. National Skating Month's goal is to increase awareness of U.S. Figure Skating's programs.